Cyprien Benoit

Scaling snack and speciality food brands across Europe.
Full P&L accountability.

From strategy to market execution.

· Pricing, portfolio positioning, & NPD (commercial) feasibility
· Channel strategy (retail, distributors, cash & carry, foodservice)
· Warehousing & logistics (including entity setup where required)
· Sales execution (sell-in, sell-through, field activation, performance)
· Commercial finance (margins, promotions, working capital)

Commercial Impact

· Launched a European snacks business into 400+ retail outlets in 14 months
· Led commercial operations across 22 European markets (full P&L, €20.4m)
· Built a Cash & Carry channel from zero to €1.9m revenue
· Delivered +190% growth across eight countries for a premium food brand
· Turned around a €12.4m HoReCa portfolio within one year

Operating across

Snacks · Chocolate · Pastry · Plant-based · Challenger brands

European Union · Switzerland · United Kingdom
Retail Chains · Distributors · Cash & Carry · Foodservice
English · French · German

Commercial Notes

Essays from inside European distribution.

You do Private Label?

He Wants The Net Prices.

Stock 60,687 Cartons. Orders 112,941.

Hit €230k by November.

Do It Again.

We Lost 39 Tonnes in Four Months.

100+ Tastings. No Orders.

Retail Doesn't Care - Just Reorders.

Your client only cares if you can survive a supply shock.

Executive Roles

CEO – Dellia SAS · subsidiary of a Norwegian listed group
Sales Director Europe – La Rose Noire International AG · global brand
Managing Director – Kenmare Select · SME exporting 97% of production

Endorsements

Laid the groundwork for our early-stage growth across key European markets.
- Chairman, Scandinavian snacks groupBest year with the brand thanks to Cyprien’s leadership across Europe.
- Business Unit Director, global chocolate groupCyprien played a decisive role in opening the Cash & Carry channel across Europe and driving our expansion into Eastern Europe.
- Shareholder, global pastry brandDelivered year-on-year growth on major national accounts and aligned both senior management and field teams behind his strategy.
- General Manager, French foodservice business unitA strong commercial partner - my pleasure to recommend Cyprien.
- Category Manager Pastry, Italian distributor

Contact

Based in Zurich, Switzerland · Operating pan-Europe